Developed and led the creative for this global brand film, for this global brand film, created to reposition OKX as a bold, Web3-driven alternative to traditional finance, through the lens of fandom.

Narrated by Bugzy Malone and directed by Tom Day (Pulse Films), the idea was to draw parallels between OKX and the defiant energy of Man City’s supporters. From the streets of Manchester to the Etihad Stadium, the story champions a new kind of fan, one who doesn’t just wear the shirt, but owns it. The campaign lived beyond the film, with cutdowns across socials, in-stadium edits, and player-led content—just as much about hype as it was about heart. Read more.