Sky Cinema

Movies Make Christmas

Sky Cinema's enchanting Christmas campaign celebrates the timeless tradition of festive films uniting families. Our captivating TV ad takes viewers on a journey from iconic classics like Elf and Love Actually to thrilling blockbusters such as Spiderman. Complemented by entertaining content-led social ads, we highlight the joy of sharing a movie at Christmas. Plus, our fun and cheerful series of OOH spread the magic of the season.

We've split our campaign into two distinct parts. Firstly, our brand-focused elements emphasize the joy of Christmas. Secondly, our trade-focused segment introduces an innovative concept: an exploding Christmas cracker delivering our unbeatable value offer in a cinematic way. All wrapped up by our brand line 'Movies Make Christmas,' underscoring the central role that films play in creating holiday cheer and bringing loved ones together.

7% + Engagement

41% + Consideration

32% + Recognition

7% + Engagement • 41% + Consideration • 32% + Recognition •

TikTok Storytime

Discover Sky Cinema's wide range of movies interactively on TikTok

Content-Led Ads and IG Stories

MAIN RESULTS

32%+ recognition among upgraders

41%+ increase in consideration

7%+ engagement

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