We were presented with an exciting opportunity: to develop a captivating campaign for Nutri-Grain that would effectively highlight its natural ingredients in a humorous and memorable way.

Taking inspiration from the popular meme 'Birds with Arms,' we conceived an exceptional and captivating campaign that effectively showcased Nutri-Grain's natural and wholesome attributes in a clever and whimsical manner. By featuring birds equipped with arms, we established a playful and endearing connection between these delightful creatures, the concept of natural food, and the irresistible appeal of Nutri-Grain as a delicious breakfast option. The accompanying campaign tagline, 'Ooh ... it's a bit of awesome,' further emphasized the delightful taste of the cereal bar. The remarkable sales results truly mirrored the sheer awesomeness of the campaign.

The integrated campaign extended across multiple channels, including print, out-of-home (OOH), social media, and online platforms.