To launch Kellogg’s Special K Biscuit Moments, we developed the 'Say Yes to Me Time' campaign. We recognized the association of biscuit breaks with personal relaxation and "me-time," and our goal was to empower our primarily female audience to prioritize self-care and savour the pleasure of a delightful, low-calorie biscuit.

To achieve this, we introduced two captivating digital experiences. First, an engaging personality quiz was designed to encourage self-discovery and add a touch of fun to their break. Secondly, we developed a unique shutdown plug-in that made the webpage vanish completely, offering a digital escape and allowing for uninterrupted me-time during the biscuit break. Moreover, we strategically positioned tactical banners at traditional break times, sparking engagement and fostering meaningful conversations among women.