Friskies cat food is not only nutritious and tasty, but it also keeps cats healthy and active. Our key insight was that healthy cats have a mischievous, imaginative, and playful nature, which brings even more joy to their owners. This inspired us to create the #FriskiesEffect, a captivating social campaign that captures the delightful moments when cats are healthy, happy, and engage in funny, cute, silly, mischievous, or extraordinary behaviours.

The #FriskiesEffect celebrates the positive impact cats have on our homes and families. Through a delightful array of cute, funny, and catty social posts, engaging content, and user-generated films, we brought to life the joy and fun that cats effortlessly bring into our lives. “Let the joy begin!”