When Kellogg's sought to deepen its bond with mothers by highlighting its natural origins, we conceived the idea of Kellogg's 'Little Farmers.' Recognizing children's inherent curiosity, we realized they were the perfect audience to learn about the natural sources of Kellogg's cereals.

Our approach involved organizing an educational trip for a group of children to a farm in Oxon, where they had the opportunity to meet a Kellogg's Origins Farmer. Through this hands-on experience, the children witnessed the journey of wheat seeds transforming into their beloved breakfast cereals. We captured this authentic encounter to create a comprehensive range of campaign assets, including films, static imagery, and infographics.

To amplify the campaign, we leveraged social media channels and implemented strategic PR, generating excitement and fostering engagement. Additionally, a dedicated website was developed to showcase the stories of other farmers and their agricultural journeys, providing a platform to connect consumers with Kellogg's natural provenance further.