To help establish Superdrug as the ultimate destination for health and beauty products, especially for Gen Z and millennials, we developed Superdrug TV. It's a YouTube content series that releases weekly episodes featuring all the hottest trends in health and beauty. From tutorials and expert advice to exclusive recommendations from influencers and celebrities, Superdrug TV became the go-to source for staying in the know about the latest in health and beauty. And, of course, getting the best buys from Superdrug.