The 'Together We Thrive' integrated advertising campaign for HSBC brings to life the bank's brand positioning as a place of prosperity. At the heart of the campaign is the simple yet powerful concept that, inside the hexagon, everything thrives, symbolising the bank's commitment to nurturing growth and success. Each execution offers a unique perspective on a global scene that relates to HSBC's business priorities, from trade and education to diversity and sustainability. Through its bold imagery and clear messaging, the campaign communicates the bank’s mission to create prosperity for its customers and the communities it serves.

The campaign has 79 unique executions for various media platforms, including OOH, social media, and communications. These posters were displayed across 17 airports in 9 different countries, covering an impressive 94km of passenger walkways and 1,500 jet bridges, including prominent airports such as Heathrow and Gatwick. Our attention to detail and creative approach ensured maximum impact for the campaign, reaching a wide audience and reinforcing the brand's message.