Smart Energy GB:

Get Gaz and Leccy under control

To motivate even more households to switch to smart meters, we developed the second phase of the "Get Gaz and Leccy Under Control" integrated campaign, cleverly portraying the chaos that ensues when gas and electricity are left unchecked without smart meters.

With the animation brilliance of Remy Dupont from Picasso Pictures and the renowned voice of beloved Oscar-winning British actor Jim Broadbent, the campaign reached audiences through various channels, including TV adverts, YouTube ads, press, radio, and social platforms. By blending playfulness with valuable insights, the Gaz and Leccy campaign successfully captivated audiences while effectively raising awareness about the benefits of smart meters.

33%+ orders

100M+ online views

12% + brand awareness

33%+ orders • 100M+ online views • 12% + brand awareness •

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