Sky Sports' campaign for the Formula 1 2024 season centres on the unparalleled value of experiencing all 24 races worldwide. Our TV commercial and social ads embark viewers on a pulse-pounding journey with an around-the-world continuous race, capturing the adrenaline-fueled excitement of Formula 1 in a single exhilarating sequence. Meanwhile, our print and social ads showcase the iconic destinations and glamorous cars that define the sport, enticing audiences to immerse themselves in the allure of Formula 1 from the comfort of their own homes. Meticulously crafted to highlight the global appeal and thrill of Formula 1, our campaign aims to transport viewers into the heart of the action, solidifying Sky Sports as the ultimate destination for motorsport enthusiasts.