JAGUAR LAND ROVER

I've spent my career building premium brands, creating social-first content and understanding how audiences engage with luxury today.

MODERN LUXURY ON SOCIAL

Three Luxury trends:

Quiet Confidence.
Craft Over Product.
Lifestyle Over Advertising

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Luxury Brands Doing Social Well

LOROPIANA

AMAN

LOHAUSE

What This Could Mean For JLR CONTENT?

The Makers

designers
engineers
craftspeople

The World

architecture
travel
culture

The Details

materials
sound
texture

WHY ME?

I have spent my career creating social-first work, building premium brands, working with creators and understanding how audiences engage with culture online.
See some work examples below:

MIY yacht
OKX
Etihad

Healthcare