The Jack Grealish x Kinetica Sports campaign was all about bringing together one of football’s most exciting talents with a brand committed to fueling peak performance. As a hands-on creative director, I worked closely with the client and talent team to shape the campaign from pitch to production, crafting a narrative that felt authentic to Jack while elevating Kinetica Sports’ positioning.

The campaign leaned heavily on social, where Jack’s influence drove huge engagement across platforms like TikTok, YouTube, and Instagram. We focused on creating content that was human, relatable, and full of energy—balancing Jack’s down-to-earth personality with Kinetica’s science-led performance credentials. The result? A fan-first, athlete-led activation that pushed Kinetica Sports into new cultural conversations and connected meaningfully with both everyday athletes and sports enthusiasts alike.