Volvo S40 and V50
Lessons in Scandinavian design
The business opportunity: Create a big idea around the S40’s and V50's quintessentially Scandinavian design.
Our solution: Pull up a seat and learn about the school of Scandinavian design.
We launched the idea in TV and print, and then amplified it with a microsite, social media, advertorial and design podcasts.
I developed the idea as part of a creative team, art directed the campaign and created the social media strategy with the social team.