A Product of Free Will
Award: D&AD Pencil
The business opportunity: Create a big idea around “spontaneity” to launch the new C30.
Our solution: Invite people to have spontaneous reactions to the car by simply asking: "What do you think?" We illustrated and animated the best answers. Online, the commercials were turned into games and mobile goodies. At dealerships, people voted for the best angles and features.
My primary role was to create the concept and executions, as part of a creative team. I've also collaborated with illustrators and animators in the UK and Europe; as well as the Social and PR agencies.