Have a fashionista time of the month

The business opportunity: Help Tampax stand out in the crowded market of feminine hygiene products.

Our approach: Lift the taboo and get women talking as positively about periods as they talk about fashion.

Our solution: A product idea that turns tampons into fashionable items. We’d launch it with ambient media, blogger outreach and social media.

I proactively developed the product, the campaign and presented it to the client.