Ooh ... it's a bit of awesome
The pitch opportunity: Create a big idea around Nutri-Grain’s natural ingredients.
Our solution: Let ‘birds with arms’ introduce the ingredients.
The meme was a humorous, memorable, disruptive yet endearing property with a natural link to our product: birds being morning creatures that eat natural food, and Nutri-Grain a complete breakfast in your hands. The campaign included print, OOH, social and online media.
Firstly I've worked with the planning team to draft the strategy. I was then responsible for the idea and the executions, as part of a creative team. In the process, I've managed designers and content managers.