The business opportunity: Reinforce our natural provenance to moms.
Our solution: Kellogg's Little Farmers
Kids are curious to know where their food comes from, so we introduced them to one of our farmers to find out for themselves. Say hello to our Little Farmers.
Online, the Project Origins allows moms and their children to create their own cereal recipes, meet the farmers and learn about our simple processes and ingredients. Blogger outreach, a Tumblr blog, online and print media would drive traffic to the experience.