HSBC Global: The launch of the new HSBC Global campaign, their biggest OOH and SOCIAL campaign to date. Working directly with Kate Stanners, I was one of the freelance creative leads on the account at Saatchi&Saatchi, responsible for ideation and execution of the campaign as well as leading a team of creatives, designers, photographers, filmmakers and retouchers; and presenting to clients. We've done 79 different executions to be rolled out across 17 airports in 9 countries - including Heathrow and Gatwick – covering 1,500 jet bridges and 94km (or 846 football fields) of passenger walkways. The ads will be seen by 900 million passengers this summer alone.

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