BMW EfficientDynamics
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The business opportunity: Win the pitch for the BMW EfficientDynamics digital account.

Our pitch winning solution: Interact and discover our innovative technologies.
We created a series of simple ads that made sense and demonstrated the quite complex technology.

Results: The campaign achieved a 45% increase in interaction rates and over 19 million unique impressions over our original KPI.

My role was to create the concept, as part of a creative team, art direct the campaign and manage designers and developers on the executions.